Every project has a specialized process based on our clients needs. As an introduction to the process, here’s a sample workflow for the average commercial project.
We have questions about:
Video objectives (Target audience, Key elements)
Lets meet in person or via phone to pitch, brainstorm, and develop ideas.
Pendulum crafts an in-depth proposal with visual and audio references.
We finalize our production budget, casting, locations, sets, script, wardrobe, crew, etc. This is entirely on us.
Gather our crew, travel to locations, direct and shoot videos using top available equipment.
Create a rough video edit complete with music, sound fx, titles, motion graphics, etc.
First of two rounds of client feedback.
Using online software, the client has 4 days to provide feedback on the video.
Pendulum revises the video based on client feedback. We also master different elements, such as sound, and graphics of the video.
Second of two rounds of client feedback.
Refine different elements such as sound and graphics of the video.
Finish And Deliver
Revise and apply finishing touches such as color correction, voice over adjustments, audio mixing, etc.
Deliver final files to client!