Our Process

Every project has a specialized process based on our clients needs. As an introduction to the process, here’s a sample workflow for the average commercial project.

 
 


 

Pre-Production

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Creative Brief

We have questions about:

  • Video objectives (Target audience, Key elements)

  • Brand values

  • Available Assets

  • etc.

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Concept Development

Lets meet in person or via phone to pitch, brainstorm, and develop ideas.

Concept Development   Lets meet in person or via phone to pitch, brainstorm, and develop ideas.

Proposal

Pendulum crafts an in-depth proposal with visual and audio references.

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Strategy

We finalize our production budget, casting, locations, sets, script, wardrobe, crew, etc. This is entirely on us.


Production

 
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Shoot

Gather our crew, travel to locations, direct and shoot videos using top available equipment.

 
 

Post-Production

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Rough Cut

Create a rough video edit complete with music, sound fx, titles, motion graphics, etc.

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Review Feedback

First of two rounds of client feedback.

Using online software, the client has 4 days to provide feedback on the video.

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Fine Edit

Pendulum revises the video based on client feedback. We also master different elements, such as sound, and graphics of the video.

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Review Approval

Second of two rounds of client feedback.

Refine different elements such as sound and graphics of the video.

 

DELIVERY

 
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Finish And Deliver

Revise and apply finishing touches such as color correction, voice over adjustments, audio mixing, etc.

Deliver final files to client!

 

 

contact

 
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